We are breathing in the 21st centenary where the age barrier categorizing us as grown-ups has inevitably reduced. Now, with the infinite possibilities that the realm of World Wide Web (www) has availed us, it is not challenging to sustain an independent life with your self-earned funds. Just a fraction of adequate intelligence, aptitude, creativity, and a tiny pinch of determination, each person can pocket some genuine cash. The age was never a confinement for those who were born to win. If you’ve got the abilities, nothing can obstruct you.
Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts
Thursday, 12 January 2017
Monday, 2 January 2017
Social Media: A New Marketing Channel
Social Media has grown as a new marketing channel in this world of digitalization. Audiences today are “CONNECTED CONSUMERS”. Almost 70% of World youth is connected to the digital world through the means of internet networking. They communicate, socialise, access news, shop, research and engage with businesses through multiple digital platforms, and many of these are on the go (iPads and Smartphones).
Monday, 18 July 2016
Intellectual Suicide: Binging on Viral Content
We live in times where the audiences are continuously bombarded with viral content and there is a pressure on the content creator to produce viral content. With people becoming immensely busy and for people who are not so busy – they have so much to look at, the easiest and fastest form of attracting attention is creating viral content. The race of generating visitors to one's content is insanely high but what does this mean for us as both consumers and creators of such content?
In today's time, we as media consumers are attracted to stuff which takes up as a small portion of our time as possible. The chief goal of our life is to accumulate as much information as possible in the shortest period of time. Therefore, we have news channels keeping us up to date with 200 news updates in 10 minutes and we prefer a book that is fast-paced and is an easy read. In times where being aware of everything is all the shizz, in actuality how healthy is this lifestyle for us?
Well the problem lies in is devouring all the information that is thrown at us and I specifically emphasise the use of the word DEVOUR. Information is easily available to us and we gulp it down as fast as possible, eager to move on to the next bit of exciting information. We hardly process or think about it. Think of this notion in terms of food. What happens if we devour our food, swallow it whole and rapidly and most importantly continuously and in large amounts? It will not only not digest but is harmful to our health. Such information has no real purpose or benefit. It gives you a sense of false satisfaction that you are well informed.
Just like mindful eating, I feel everybody of us should concentrate on both creating and reading mindful content. It may be a slow read and take up more of your time but the end result is that you have actually gained something. Just like our food which should be properly chewed so that the digestion is not only facilitated but benefits to the greatest extent, the information should be produced in a proper manner and as a consumer of information, one must analyse and process it and not just look at it, to actually obtain something worthwhile. The end goal should be to gain knowledge to nourish the mind.
Another problem with blindly following viral content is the kind of ideas it sows into one's brain. Apart from having to process half-baked information, viral content can promote ideas that should not be encouraged. In order to seem trendy, content creators may promote ideas which are not theirs just to get more likes. The readers may submerge themselves in something entirely ridiculous or offensive.
So next time when you come across viral content or try and learn everything at once remember that in a contest to be a jack of all cards, you are a master of none and also wasted a lot of your time on useless stuff.
Written by Sanya K. Aitwani
Complicated thinker with a creative streak and perceptive outlook.
In today's time, we as media consumers are attracted to stuff which takes up as a small portion of our time as possible. The chief goal of our life is to accumulate as much information as possible in the shortest period of time. Therefore, we have news channels keeping us up to date with 200 news updates in 10 minutes and we prefer a book that is fast-paced and is an easy read. In times where being aware of everything is all the shizz, in actuality how healthy is this lifestyle for us?
Well the problem lies in is devouring all the information that is thrown at us and I specifically emphasise the use of the word DEVOUR. Information is easily available to us and we gulp it down as fast as possible, eager to move on to the next bit of exciting information. We hardly process or think about it. Think of this notion in terms of food. What happens if we devour our food, swallow it whole and rapidly and most importantly continuously and in large amounts? It will not only not digest but is harmful to our health. Such information has no real purpose or benefit. It gives you a sense of false satisfaction that you are well informed.
Just like mindful eating, I feel everybody of us should concentrate on both creating and reading mindful content. It may be a slow read and take up more of your time but the end result is that you have actually gained something. Just like our food which should be properly chewed so that the digestion is not only facilitated but benefits to the greatest extent, the information should be produced in a proper manner and as a consumer of information, one must analyse and process it and not just look at it, to actually obtain something worthwhile. The end goal should be to gain knowledge to nourish the mind.
Another problem with blindly following viral content is the kind of ideas it sows into one's brain. Apart from having to process half-baked information, viral content can promote ideas that should not be encouraged. In order to seem trendy, content creators may promote ideas which are not theirs just to get more likes. The readers may submerge themselves in something entirely ridiculous or offensive.
So next time when you come across viral content or try and learn everything at once remember that in a contest to be a jack of all cards, you are a master of none and also wasted a lot of your time on useless stuff.
Written by Sanya K. Aitwani
Complicated thinker with a creative streak and perceptive outlook.
Tuesday, 24 May 2016
Entertainment? 'IN'tertainment? Internet?
I start with an irony but I am assuming it makes it easier for us to understand. Google tells me that the term ‘entertainment’ stands for – the action of providing or being provided with amusement and enjoyment. Note that it doesn’t mention a source for this amusement and enjoyment.
You know what I could have done?
I could have opened that big fat dictionary of mine to find out the meaning of ‘entertainment’. But, I didn’t.
I remember, the first time a computer entered my household, it was because of the influence of advertisements on one of the ‘screens’ of the house. This screen is called the ‘Television’.
And then came another screen, it’s called the computer.
We had a cable connection for our television and then came an ‘internet’ connection for our computers.
You’re even reading this on the internet.
In 2013, the entertainment industry gave us ‘Web Junkie’, a documentary made by the filmmakers --Hilla Medalia and Shosh Shlam. The film is based on the Chinese government declaring the ‘Internet’ as an addiction. One of the very first countries to do so. According to the documentary plot, Chinese teenagers were the worst affected due to this addiction. It is not just about the addiction solely, but the nerve wrecking footage taken over a span of 2 years tells us what China has been doing to get a cure for this addiction.
Our laptops, computer systems and in the recent past – our phones are quite the fancy things we require. Our source of entertainment is films, music, books, poetry and all that falls under the umbrella term ‘culture’. Doesn’t it?
Then what is YouTube, Torrent and Hotstar and of course other similar portals we still don’t know of? There was a time when we needed the internet for our school assignments and projects only and then there is NOW – where we need the internet: for not wanting to pay for movie tickets, for not wanting to pay for music albums and cassettes.
Don’t all of us “binge-watch” TV-series and play online games (Oh! I know about League of Legends) just to fulfil the purpose of spending a day at home to relax?
Unfortunately, you probably do one of the following things:
Do yourself a favour and don’t let yourself get those deep dark circles under your eyes. If you do, help yourself make a purchase of worth a lot of money for the DARK CIRCLES CREAM.
DING DING DING – “CONSUMER TRAPS” ARE HERE!
This industry is diverse and so widespread that in order to restrict it within bounds is an impossible task. The nature of this issue is open-ended and that’s probably why each individual must be independently opinionated.
IS THE SPECTATOR A CONSUMER ‘ONLY’? OR IS THE CONSUMER A SPECTATOR?
THE INTERNET IS ENTERTAINMENT? OR IS ENTERTAINMENT THE INTERNET?
More importantly, Are you a Web Junkie?
Written by Smita Ganguli
Aspiring cyber journalist but too damn opinionated.
You know what I could have done?
I could have opened that big fat dictionary of mine to find out the meaning of ‘entertainment’. But, I didn’t.
![]() |
| Photo source: movietvtechgeeks.com |
And then came another screen, it’s called the computer.
We had a cable connection for our television and then came an ‘internet’ connection for our computers.
You’re even reading this on the internet.
In 2013, the entertainment industry gave us ‘Web Junkie’, a documentary made by the filmmakers --Hilla Medalia and Shosh Shlam. The film is based on the Chinese government declaring the ‘Internet’ as an addiction. One of the very first countries to do so. According to the documentary plot, Chinese teenagers were the worst affected due to this addiction. It is not just about the addiction solely, but the nerve wrecking footage taken over a span of 2 years tells us what China has been doing to get a cure for this addiction.
Our laptops, computer systems and in the recent past – our phones are quite the fancy things we require. Our source of entertainment is films, music, books, poetry and all that falls under the umbrella term ‘culture’. Doesn’t it?
Then what is YouTube, Torrent and Hotstar and of course other similar portals we still don’t know of? There was a time when we needed the internet for our school assignments and projects only and then there is NOW – where we need the internet: for not wanting to pay for movie tickets, for not wanting to pay for music albums and cassettes.
Don’t all of us “binge-watch” TV-series and play online games (Oh! I know about League of Legends) just to fulfil the purpose of spending a day at home to relax?
Unfortunately, you probably do one of the following things:
- Ignore physical and social interaction.
- Look like a zombie by the end of the day.
- Encourage piracy while you’re under the impression that you’re chilling.
Do yourself a favour and don’t let yourself get those deep dark circles under your eyes. If you do, help yourself make a purchase of worth a lot of money for the DARK CIRCLES CREAM.
DING DING DING – “CONSUMER TRAPS” ARE HERE!
This industry is diverse and so widespread that in order to restrict it within bounds is an impossible task. The nature of this issue is open-ended and that’s probably why each individual must be independently opinionated.
IS THE SPECTATOR A CONSUMER ‘ONLY’? OR IS THE CONSUMER A SPECTATOR?
THE INTERNET IS ENTERTAINMENT? OR IS ENTERTAINMENT THE INTERNET?
More importantly, Are you a Web Junkie?
Written by Smita Ganguli
Aspiring cyber journalist but too damn opinionated.
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