Is Entrepreneurship Over-hyped And Misleading These Days?

Now a day’s entrepreneurship is the most commonly heard thing as so many people with great success stories are emerging out like the owner of companies like GoPro, Oneplus, Peak Design, and the list goes on as there are tons of examples to give and get motivated upon. They all had good exposure due to this age of social media, which is kind of good thing to the people who are looking to do similarly. Hence everywhere we can see the word entrepreneurship.

Do IIT or IIM Degrees Guarantee You Entrepreneurial Success?

For every student, who is preparing for JEE, getting into IIT is a tough task. As per a survey, the acceptance rate of IITs is only 0.7%. Similarly, fetching a seat into IIM-A, a premier institute, is also a dream for many graduates. IIM-A has an acceptance rate of 0.25%, most of the students in IITs and IIM's have a clear vision of becoming an entrepreneur right after their graduation.

The Basic Building Blocks For Branding Your Startup

In the present situation of innovation, conventional advertising has changed into advanced promoting. Regardless of this radical move, a couple of hundreds of years old showcasing strategies still profit the most elevated for the venture.

Top 3 IoT Startups in India to watch out in 2017

With IoT being the latest buzzword in the world of technology, a lot of innovative and disruptive IoT Startups have emerged in the past few years. With products and solutions ranging from solving the pain-points of the consumers to optimizing the enterprise level operations and maximizing the revenues, these Startups have shown successfully how the future of IoT would shape in India.

How User reviews at AspectWise enable better buying decisions

Online Reviews is the latest word-of-mouth when it comes to buying gadgets, ranging from Mobile to Laptops and various other accessories. It is certainly very crucial to see if the the product you are going to buy would suffice your need. There are already a lot of famous publishers like Digit, BGR and Gadgets 360 (NDTV) where we can see the specifications and reviews of the latest gadgets. But what if we could get a website wherein we get only user reviews, which means personal experience of normal users who have already bought that product. Well, the biggest advantage that those reviews would not be biased and it certainly adds more credibility where users themselves have a say after using the gadget. Aspectwise enables you to make smarter buying decisions when it comes to gadgets using user opinions and ratings.

A gadget being good or bad is a relative term, one person might be looking for a phone with good camera while someone else wants a phone with a good battery life. One of the best features of Aspectwise is that it enables you to filter your search criteria for gadgets using your buying preference. For example in the mobile sections, along with the price range, it includes the options of Design fan, Camera lover, Heavy users etc. In case you want to search phones having a good camera, your result would be Best Camera Phones.

Also there is a filter option again in detail, which can help you narrow down your search from specifications like battery 

life, RAM, storage and other important features. While searching for a specific product, you get the detailed insights like Nexus 6P.

Similarly, there are relevant criterias for Laptop, Tablet, Speakers and Headphones etc. Now once you have applied your filters, you can get the list of all the products which fall under you buying preference. Once you click on any particular gadget you can see detailed reviews from people on various aspects ranging from performance, design, packaging etc. Now this certainly saves your time and makes the search process quite simpler.

There is an aggregated overall rating ranging from 1 to 5 in the form of stars, along with the number of users who have given it. Also, relative percentage of positive versus negative opinions for that gadget. It also shows the comparative pricing of a gadget on the major E-Commerce platforms. One more point of credibility is that the reviews are from the users who are certified buyers from Amazon, Flipkart or Snapdeal. This ensures that you are reading the review from a person who has actually bought the product and used it personally.

The overall functionality and user interface of AspectWise.in is very comprehensive and simple. It really serves the purpose of increasing credibility from the user reviews and helps in taking better preference based decisions.

Written by Rohit Jha

Affimity: An interest based social networking platform for Bloggers

There would be hardly any active internet user who does not visit at least one of his/her social media profile daily. Facebook, Twitter, Pinterest and Google+, all have become an integral part of our lives where we either have friends or follow each other. But many times, the feeds that we get, appears to be irrelevant and even annoying. Here comes the concept of a much needed, new type of social media platform which is interest based, which means you are connected to people and groups of your interest and choice. Affimity, is the new generation of social media platform, especially for bloggers.

The steps to create your profile and making friends, who also are bloggers, are really simple. Then, you can also follow groups of your interest, and get some really relevant and useful posts in your feeds. I am not saying something that I might have heard from someone, somewhere. Here is a link to our profile (click here) on Affimity, with close to 1000 followers attained within a short period of time, the traffic that we receive on our blog posts is more than what we receive from the collective fan base of 8000 followers on Facebook and Twitter.

Moreover, it feels really great to be connected to fellow bloggers who share the same interests with you. It is always important to receive feedback for your work and when it comes to blogging, it becomes even more important. From the pool of like-minded people who are on the same path and share a common vision, the journey of blogging becomes even more exciting and rewarding. I get super-thrilled to see the level of engagement that our blog posts get on Affimity, when I compare it with the other generic social media platforms.

There are a lot of social media platforms which were designed for a specific audience; LinkedIn being for professionals, Docplexus for Doctors, Kulzy for Marketing folks. There are some other platforms like Niume and 6tribe for bloggers, where a user can start any number of interest groups but eventually, it results in something like Google+ with less active users and engagement, without having a control over quality. You may find Google+ groups having millions of members, but getting even 10 comments on your posts may prove out to be a really impressive target. Using Reddit and abiding by their guidelines, appears to be equally difficult to that of an Engineering entrance examination.

Affimity uses great levels of technology to curate relevant content based on your interests and present in your feeds. At the same time, it is also extremely simple to get started out there. Your blog posts get visibility even to people who are not your followers if it is getting good engagement and ultimately you gain new followers. Having used it for a good amount of time now and also achieving more than the expected results out of it, I would definitely recommend it to all the existing bloggers. You can also download the Affimity App for your iOS or Android device and share your content on the go.


So for the aspiring bloggers or the ones who have recently started, Affimity may turn out to be your best Teacher.

Happy Blogging!


Written by Rohit Jha

Anything 500: An initiative to support Women Entrepreneurs

Entrepreneurship is the latest buzzword these days globally and especially in India. India currently ranks 3rd in the world when it comes to Startups. Some time back, whenever  we used to think of Startups; Flipkart, Zomato, Snapdeal,Paytm etc used to dominate our minds. One thing to note is that the founding team members of all these Startups are male entrepreneurs. But the scenario is changing gradually, with many of the top-notch positions of world class MNC's being bagged by women executives, the Startup world too is now being flooded with a lot of enthusiastic and innovative women entrepreneurs. Shraddha Sharma, the founder of Yourstory is a well-known name and then, there are much more names to follow. Anything500 is a Startup which aims to help women achieve their dreams and come them see to life.

Photo source: anything500.com

These days, we have got numerous options when it comes to online marketplaces. You think of any product, and there are giant marketplaces like Amazon, Snapdeal, Shopclues which cater to all the possible requirements. Similarly, you also have specialised online marketplaces which are focussed on specific products may it be clothes, automobiles, and even shoes etc. But one thing, where the scenario is still struggling is the services for micro-entrepreneurs. Anything500 provides a reliable platform and acts as an aggregator of service providers covering a wide-range of scope. It also acts as a great way for college students,home-makers, and senior citizens to do something productive with their available time and monetize their talent and offerings.

As the name suggests, Anything500 has an upper price capping of Rs.500 for any service that micro-entrepreneurs wish to use from various service providers. The service providers get paid Rs.400 on successful completion of the service they provide and in the case of any disagreement between the buyer and the seller, Anything500 comes to the rescue and refunds the amount charged.

Anything500 has certainly simplified the process of finding the service providers with a tap, also reducing the headache of deciding and burgeoning for a price. The range of services includes web designing, logo creation, creating graphics, animations, market research, financial and legal consultation , customized gifts, web-traffic, business branding , programming and IT support, social media and much more. It is truly a much-needed and hassle free app for finding the right service providers along with the recommendations/reviews from the previous buyers who have used their services.

Anything500, is the brain-child of Mr. Porus Arora, CEO, and Co-Founder at Anything500. Driven by the cause and vision of streamlining freelance services, he co-founded Anything500 to bridge the gap between service providers and seekers in the most reliable, transparent and efficient way.


Written by Sudhanshu Ghosh

Area 120, the In-House incubator of Google may lead to new disruptive Start-Ups

Google, the king of Internet search and other services is planning to start an in-house Start-Up incubator. This  would be aimed at fostering the entrepreneurship dreams of the super-talented googlers. Named as Area 120 , the programme would allow the employees to devote 20% of their work hours for their own creative and disruptive innovative new ideas as reported by  The Information.

Image credit: Bloomberg

Employees will pitch their innovative ideas and plans to Don Harrison, the vice-president of Google’s corporate development and Bradley Horowitz, vice- president of streams, photos, and sharing. If accepted, employees would be able to devote a certain number of hours and needless to say, they would receive the invaluable mentorship and possibly funding from the Internet giant.

This move can be speculated  as a great way to retain the top talent of the organization  who move on to start their own companies or join other start-ups at lucrative positions. Some of the Ex-Googlers have already created remarkable start-ups in the technology sector. Evan Williams founded Twitter and Medium, Kevin Systrom founded Instagram and Justin Rosenstein co-founded Asana. So it also paves the way to encash the potential of new disruptive businesses within the company itself.

All of us are aware that Google is one of the largest organizations which has consistently performed innovation and improved their services every day. If Area 120 is executed successfully, there are high chances of the next big things emerging in the start-up world from the one of the most familiar names in Internet, Google.


Article by Sudhanshu Ghosh