Western Digital ropes in Rashi Peripherals as their key distributor in India

New Delhi, 4 May 2016: In order to streamline and cater to  the vast network of channel partners across the India,Western Digital Corporation, a world leader in storage solutions, announced today the appointment of Rashi Peripherals as its authorized national distributor in India. Rashi Peripherals will now handle the distribution of  WD’s full range of products across the country.

Photo source: wdc.com

Khwaja Saifuddin, Senior Sales Director - South Asia, Middle East and Africa, Western Digital mentioned on the occasion ,“We are committed to further extend and boost our channel network and consolidate our presence in the country. To ensure optimal coverage of the market across geographies, industry segments and vertical markets,we have appointed Rashi Peripherals as our distribution partner. Given their domain expertise, after sales support and extensive reach, we are confident that it will not only strengthen our presence but also add value to our customers.”

Rajesh Goenka, Vice President – Sales and Marketing, Rashi Peripherals, also commented “Partnering with global leaders in digital storage, Western Digital is an excellent opportunity for us to increase our product offerings and strengthen the distributor network across the country. Since Inception, our company has developed expertise in selling & servicing components in India. We at Rashi Peripherals have a focused approach, strongest network & wider reach to cover major cities in India.”

Western Digital already has an extensive  presence in India with its distributor's  branch offices present across 58 locations.The  company also has over 100 drop points &WD Express service touch points. This association between Western Digital and Rashi Peripherals would further strengthen and increase the outreach of the Global Storage solutions leader in the Indian Market.


Article by Sudhanshu Ghosh

Western Digital enhances its DataCenter Portfolio with Gold Hard Drives

New Color Designated Line Features up to 8TB Capacity with Optimal Performance, High Capacity and Enhanced Reliability for Datacenter Applications.

New Delhi, India– Apr 22, 2016 - Western Digital Corporation  (NASDAQ: WDC), a world leader in storage solutions, today announced the expansion of its award-winning color portfolio with a new line; WD Gold datacenter hard drives. WD Gold datacenter hard drives are designed for a broad range of applications – which may range from small- to medium-scale enterprise servers and storage, and rack-mount data center servers and storage enclosures. Currently, WD Gold drives are available at select U.S. distributors, resellers and through the WD Store.

With purpose-driven designs for the datacenter, WD Gold datacenter hard drives are launching with a new, high-capacity configuration of up to 8TB that offers HelioSeal® helium-technology for performance, ideal capacity per square foot, power efficiency and low power consumption for data center environments. WD Gold datacenter hard drives feature an optimized design with an 8TB option that helps reduce the TCO (Total Cost of Ownership) of servers and storage systems, benefiting IT administrators challenged with growing storage capacity needs on limited budgets. WD Gold hard drives will also include a premium dedicated support line for customers across the globe.

“Western Digital has a proven history of providing award-winning purpose-driven products for unique requirements of each application environment, like WD Red®, WD Purple® and WD Blue® drives,” said Brendan Collins vice president of product marketing, Western Digital Corporation. “WD Gold is a pinnacle part of the color portfolio strategy and another step in creating optimized drives for the markets we serve. Our continued goal is to deliver the most competitive and reliable solutions on the market.”



WD Gold datacenter hard drives include:

• Improved power efficiency - New electronics enhance power efficiency up to 15 percent . HelioSeal technology enables up to 26 percent lower power consumption 
• Better performance – Up to 18 percent sequential performance improvement over previous generation WD Re™ 4TB datacenter drives, and up to 30 percent improvement in random write performance over previous generation WD Re 6TB datacenter drives through media-based cache, and up to 3x improvement over competitive offerings 
• High reliability – WD Gold incorporates best-of-breed design, manufacturing and test processes to achieve one of the highest reliability ratings in the industry– 2.5 million hours MTBF (8TB offering)
• Dedicated Premium Support Line and WD Gold Model Numbers – Western Digital offers a 24/7 premium support line for WD Gold customers and can be reached at U.S.: (855) 559-3733; International: +80055593733. WD Gold model numbers:
• 8TB: WD8002FRYZ
• 6TB: WD6002FRYZ
• 4TB: WD4002FYYZ

More information about the WD Gold hard drives and terms of the limited warranty may be found on the company website at www.wd.com.

Article by Sudhanshu Ghosh