[Book Review] Pandeymonium: Piyush Pandey On Advertising

Have you ever heard such a creative name for a family WhatsApp group? Well… this is the name of Piyush Pandey’s family WhatsApp group and also the title of the book written by him. Those of who don’t know him, he is a big shot of advertising world. Television commercials like Cadbury’s ‘Kuch khaas hai’, M-seal ad ‘Will’. ‘Mile sur mera tumhara’ and so on to name few, are all creation of Piyush Pandey. Born and brought up in Jaipur, this man has changed the way Indian advertising use to be.

Social Media: A New Marketing Channel

Social Media has grown as a new marketing channel in this world of digitalization. Audiences today are “CONNECTED CONSUMERS”. Almost 70% of World youth is connected to the digital world through the means of internet networking. They communicate, socialise, access news, shop, research and engage with businesses through multiple digital platforms, and many of these are on the go (iPads and Smartphones).