How Digital Devices Are Affecting Your Health & Vision

From telegraph to telephones, from declaring love through letters which had to be sent by pigeons to messages through the modern WhatsApp, communication has come a long way. A combination of the inventions of great inventors like Alexander Graham Bell and Charles Babbage has surely changed the way we look at the world. What was initially meant to be a source of communication across seas and oceans has now become one of the main reasons why communication among family members has drastically reduced. Along with this, the internet which was supposed to be a source of information for all is now the leading cause of the spread of numerous kinds of incorrect data which in fact harms many. We have certainly heard numerous instances where sensitive and classified information has gotten into the wrong hands and proved to be detrimental to the entire functioning of a large scale organization.

photo courtesy: Digital Trends

Is Entrepreneurship Over-hyped And Misleading These Days?

Now a day’s entrepreneurship is the most commonly heard thing as so many people with great success stories are emerging out like the owner of companies like GoPro, Oneplus, Peak Design, and the list goes on as there are tons of examples to give and get motivated upon. They all had good exposure due to this age of social media, which is kind of good thing to the people who are looking to do similarly. Hence everywhere we can see the word entrepreneurship.

How can Startups benefit from Influencer Marketing?

Influencer Marketing is the latest buzzword when it comes to the adapting to the marketing in the digital age. It is basically utilizing the influence of bloggers and social media influencers to promote your product or service to their audience. An Influencer may be an established Blogger, YouTuber, or a person with large following on social media platforms like Facebook, Twitter, Instagram, Snapchat etc. Influencers are considered experts in their respective niches and hence, their recommendations carry a great value for the people who follow them.

Image credit: Zepo.in

Social Media: A New Marketing Channel

Social Media has grown as a new marketing channel in this world of digitalization. Audiences today are “CONNECTED CONSUMERS”. Almost 70% of World youth is connected to the digital world through the means of internet networking. They communicate, socialise, access news, shop, research and engage with businesses through multiple digital platforms, and many of these are on the go (iPads and Smartphones).

8 Biggest Mistakes To Avoid While Using Technology

With the growing world, technology is progressing rapidly. Although technology has a major contribution in the growth of world and development of any country. Sometimes in order to wrap up our work faster, we try to find easy ways. But in the tech world, some habits can affect your gadgets and personal data.

A Letter to The Generation Who Does Things to Please Others...

Welcome one and welcome all to the generation that feels the need to always be doing something. That’s not all, they also always feel the need to show others that they are busy doing something. Thanks to the world of technology that they are living in, it is very easy for them to do so. Snapchat being the number one driving force in letting the world know what you are doing. I, too, belong to this generation and honestly, it has begun to get on my nerves recently.

Social Media: A Friend Unseen

Aristotle once wrote – Wishing to be friends is a quick work but friendship is a slow-ripening fruit.

We all use the word “friend” to describe almost everyone with whom we are vaguely acquainted.

Integrated Content Marketing: The Latest Business Trend

This is the age of “Digital”. Online presence has created unprecedented scenarios and advantages to the business community. The best way to connect to your customers is by making them understand you, your products or services and your offerings to them. Customers look for impartial input while making any purchase which is their own personal research.