The E-Commerce boom is hard to be ignored by the India Inc
as well; the latest one to join the foray is the Indian Conglomerate Mahindra and
Mahindra group. This would enable to sell all the range of Mahindra products
and its services online.
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| Image credits: www.m2all.com |
What differentiates M2ALL.com from the other online
marketplaces is that it would be focused on the products by Mahindra group only
however it would allow vendors and small/medium enterprises to sell their complementary
products/services on the platform. This is another remarkable case of the brick
and mortar business merger with the click business. The online market
penetration is no longer seen as a disruption for the traditional/established businesses
instead it is now acting as an enabler for a faster online transaction and
offline deliveries.
M2ALL would help the group companies and affiliates with the
e-commerce technology, catalogue management services, payment gateways, back-end
integration and digital marketing/data analytics along with the logistics and tech
support services. Currently on the website the catalogue has 31 Brand stores, 400+
products for enquiry and can order over 40 from them. The major categories listed
there are Vehicles, Agriculture, Power solutions, Real estate, Business
services, Leisure, Retail, Financial services.
Recently Aditya Birla group has also started its entrepreneurship
mentoring program called as Adityabirlabizlabs.com which enables start-ups from
Retail, Mobility and Financial services to scale-up their business using the
expertise and vast infrastructure of the Giant conglomerate group.
It’s good to see the enthusiasm and encouragement from these
Big Business houses of India to adapt to the changing market conditions and
also support SME’s, Start-ups to scale
up in their respective businesses.