One of Online market places leader in India Snapdeal is
launching its own advertising platform for is sellers which would help to
achieve higher sales.
This move will also prove out to be a key revenue stream for Snapdeal in future as more than 50% of Chinese E-commerce giant Alibaba group comes from advertising revenues, also six months ago Flipkart had acquired Adiquity Technologies which was aimed at increasing advertising as core part of their Business.
This move will also prove out to be a key revenue stream for Snapdeal in future as more than 50% of Chinese E-commerce giant Alibaba group comes from advertising revenues, also six months ago Flipkart had acquired Adiquity Technologies which was aimed at increasing advertising as core part of their Business.
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| Image credits: whatsmovingindia.com |
Currently the advertising Business is being dominated by
Google and to some extent even Facebook, these strategic move from the
E-commerce biggies would help them to reduce their dependence on other platforms
as well as make it a major source of revenue for themselves.
Snapdeal plans to launch these advertising campaigns in
phases, currently it is focussing on native ads and may go on to Banner and
other ad formats in the later phases.
The way it works for the sellers is that they can target to
show ads of their products on snapdeal depending on certain keywords and this
would give them an advantage to showcase their product ahead of the competitors
and ultimately increase the chances of selling.
“The
advertising tools will help our over-two lakh strong seller community simplify
their business journey and boost overall revenue as more users discover their
products” said Chief Product Officer Anand Chandrasekaran.