Flipkart silently launched its new android app called ‘Flipkart
Nearby’ to deliver daily usage products in selected neighborhoods of the Indian
Silicon Valley ‘Bangalore’. The app caters to majorly in to the food categories
which include groceries, vegetables, dairy products and breakfast materials and
personal, health and wellness products.
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| Image credits: gadgets.ndtv.com |
Orders be given on the App between 10 am to 8 pm and
currently it accepts only cash on delivery as the mode of payment. This feature
is right now available on the App only and not on the website. It seems that
Flipkart is trying its pilot run in the headquarter city of Bangalore and
expand to other cities later on.
The Hyper-local space which usually focuses on the items
related to the daily usage products and requires immediate deliveries has
recently picked up huge mileage in the Indian markets.
Some of the other major players who have already entered
this segment are:
1)
Amazon.com launched KiranaNow for focusing on
grocery deliveries within 2-4 hours.
2)
Snapdeal.com has already invested in PepperTap.
3)
Ola has launched Ola stores.
4)
Zomato has backed Pickingo and Grab.
5)
Godrej Group's Nature Basket had acquired Ekstop.com
6)
Grofers has acquired My Green Box.
So the consumers will now have ample amount of options and
opportunities to order daily usage products within the Tap (Not tip) of their fingers and
save their time/efforts. Also these Hyperlocal Apps should bring a surge in the
number of fitness apps as well because people are getting lazier and lethargic.